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About Us

Click Here to read the article from Dealer NewsClick the picture to check out the Shenandoah Harley-Davidson article from DealerNews. Shenandoah Harley-Davidson made the FRONT COVER of DealerNews Magazine on June 2008!

Congratulations to Shenandoah Harley-Davidson/Buell for the many awards they have been given over the years...
2007

1st Runner Up at the DealerNews Top 100 Awards!

2006

1st Runner Up at the DealerNews Top 100 Awards- this award is given to the top motorsports dealerships in the US and Canada!

Silver Bar & Shield Award from Harley-Davidson- awarded to only 75 dealerships!

2005

Gold Bar & Shield Award from Harley-Davidson- awarded to only 25 dealerships!

2nd Runner Up at the DealerNews Top 100 Awards- this award is given to the top motorsports dealerships in the US and Canada!

Finance and Insurance Award of Excellence- this award is given to only 5 dealerships in the Northeast region (VA to MA & WV to OH)

Shenandoah Harley-Davidson/Buell won FIRST RUNNER-UP in the DealerNews 2007 awards!
Chuck Gentry & Shenandoah Harley-Davidson began business in 1993 after purchasing Don’s Harley-Davidson a long time dealer first located in Stuarts Draft and eventually Fishersville,Va..

We purchased the business January 3, 1998. My brother is a 10% profit Shareholder, his son Matt is a Master Technician with us in our Serivce Department. My entire family rides, in fact there is a picture of my Mom on my brother's Harley® bike near Sturgis, S.D. home of one of the worlds largest bike weeks every August hanging inside the dealership.

My goal has always been to see the gleam in the new owners eye, and to see that your motorcycle leaves our dealership looking and running better than when you brought it in.

We are the most complete dealership in Virginia and the surrounding areas striving to fulfill your needs. We are the only Virginia dealership to have been a member of Harley-Davidson’s Circle of Excellence the past four years, earning the Silver Bar and Shield in 2002, 2003 and 2004 and in 2005 the Gold Bar and Shield, Harley-Davidson’s highest dealership award given annually to the top 3-4% of dealerships.

If you are not already a member of the Harley-Davidson family please let us know what we can do to make you so. If you are already a member please keep the shiny side up and I’ll see you on the road!

BikerBob Ladd, Dealer

Phone numbers to reach Shenandoah Harley-Davidson/Buell:

Sales: 540-213-8032

Finance & Insurance: 540-213-8025

Rider Training & Rentals: 540-213-8026

MotorClothes® Merchandise Dept: 540-213-8028

Parts Dept: 540-213-8027

Service Dept: 540-213-8029

Shenandoah Harley-Davidson/Buell and Bob Ladd choose no political affiliations, however are proud to share our beautiful facility with various civic, public, private and political organizations. To see some events that have taken place at our dealership, please see our Photo Gallery!

Shenandoah Harley-Davidson & Buell
213 Rolling Thunder Lane Staunton VA 24401
Phone: (540) 213-7433 Fax: (540) 213-8030




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